Forum+ joins Centrakor

FORUM+ sells 5 of its stores to the Centrakor group, as part of a reorganization strategy following the retirement of its CEO Claude Bichot.

A strong local presence

Founded in 1991 by Claude BICHOT, FORUM+ specializes in the sale of decoration, furnishing and leisure items, and offers a wide range of references. The company employs 70 people and has 9 stores, including 8 in Normandy and 1 in the Hauts de France region, enabling it to remain close to its customers and guarantee personalized service. This strategy is a winning one for FORUM+, which has a strong reputation and customer satisfaction ratings per store ranging from 4.1 to 4.5/5.

A well-known group

CENTRAKOR, founded in 1990, is one of the market’s leading specialists in home decoration, tableware and home furnishings at affordable prices. The group has over 450 stores in France and is also present in French overseas territories (Guyana, Martinique, Guadeloupe and Reunion Island), Belgium, Spain and the Canary Islands. CENTRAKOR’s ambition is to strengthen its territorial presence.

A strategic operation

In anticipation of his retirement, Claude BICHOT is selling the goodwill of 5 of his stores to the CENTRAKOR Group. The FORUM+ stores concerned are located in 5 towns in 4 départements: Lisieux and Dives-sur-Mer in Calvados (14), Saint-Aubin-Celloville in Seine-Maritime (76), Menneval in Eure (27), and Trie-Château in Oise (60).

FORUM+ commissioned the M&A firm Widoowin CF to carry out this reorganization strategy. This transaction enables CENTRAKOR to continue expanding its activities in the Haut-de-France and Normandy regions, and also represents a lever for economic growth for the towns affected.

The actors of the operation

Target company : FORUM+

Buyer/ Investor(s) : CENTRAKOR

Assignor : THOGUIMO

Assignor M&A advisory : WIDOOWIN CF – Benoît THUBERT, Jean-Baptiste DAVID, Thomas FERTIN

Assignor lawyer : ACTHEMIS – Me Hervé PLACE

Buyer lawyer : BRUNO et ASSOCIES – Me Sarah MAILLARD

About Widoowin CF

Widoowin CF is a company composed of M&A experts, created by entrepreneurs for entrepreneurs. The team Widoowin CF supports leaders at all steps of the company’s life, whether in development or in a disposal phase. Widoowin CF attaches a great importance to entrepreneurial project et wants to help companies to manage their transition in the best conditions for their clients and for the common good. Its missions require significant resources about information provided by M&A System™, but also in terms of human resources. Its teams of experts are present nearby, in each of its advisory centers, to supports the operations entrusted to them.